Well, yes. Of course. It was always my dream to work for Partizan. Like many kids, I first wanted to be a Partizan player that’s natural, I guess. But over time, I realised I wouldn’t become a footballer. Still, I thought, maybe I can do something else for the club I love so much. It's been my passion since childhood. I always went to games and supported them. I didn’t come from journalism, actually I was a TV host. I had shows, podcasts, that sort of thing. I got into Partizan by starting a podcast about the club. At the time, that was kind of revolutionary. Not many clubs had podcasts back then. Even now, I see clubs like Chelsea and Manchester City advertising their podcasts during games but Partizan started even earlier. So, I began with Partizan’s YouTube channel, hosted the club’s podcast, and ran other shows. Gradually, I grew within the club, taking on more responsibilities. Now I’m a press officer, alongside my colleague Aleksandra. We're a team, both handling press duties.

It’s exciting it’s amazing, really. If I weren’t working for Partizan, I’d be spending my days refreshing sports news sites and forums, reading everything about the club. Now, I’m part of it. It’s like a dream spending time with the players, talking to the coaches, helping behind the scenes.I would even say not just the job, but it's more like passion and hobby.

True, basketball is very popular right now especially since both Partizan and Red Star are in the EuroLeague. Football, on the other hand, is going through a rougher patch. Partizan hasn’t qualified for Europe in two years. Hopefully, that changes soon.
But football was everyone’s first love. Basketball came later. I grew up watching Partizan play. I remember when they qualified for the Champions League in 2003. I was six, and they beat Newcastle it was unforgettable. Then they played against Real Madrid and other giants. You just fall in love with this and it keeps you for the rest of your life.

He’s a legend. And a genuinely amazing guy. I interviewed him when CSKA came to Belgrade for a friendly in March. After the match, we went out for dinner they wanted to experience a bit of the city. Zoran Tošić joined us too another CSKA legend. We talked, watched old videos, and relived memories.
What really stood out was when I asked why he never left CSKA. He said, “I didn’t get offers because I made it clear I never wanted them. I always told people not to bother.” That loyalty is rare. It was a great evening. We even shared photos from when Marco Nikolić, their coach at the time, used to celebrate his daughter’s birthday at that same restaurant. It was the kind of night that shows how football can build lasting friendships.

My ex-wife was Russian. We were together for five years, so I had plenty of time to practice. We lived in Serbia, and while she also spoke English and learned Serbian, I wanted to learn Russian. It wasn’t too hard Serbian and Russian are similar, so it came naturally over time. Now, even though we’re no longer together, it’s still useful. We travel to Russia for games and also I traveled to Kazan with Partizan’s esports team for the Games of the Future, where I acted as translator and press officer. There are over 220,000 Russians in Serbia now, so it’s always helpful to know the language.

There are many, but I’ll focus on the positives. Just recently, after our match against AEK which we lost I stayed behind a few days. It was Friday night, and players had the day off. Around 10 p.m., I got a message from Bibars Natcho. He asked, “Can I help bring more fans to the next game? If you need a video or anything, let me know I really want to help.”
That moment showed me how deeply he cares. He has a wife and three kids, yet on his free night, he’s thinking about how to support the club. He played incredibly well last season, earned a new contract, and still behaves like he’s 18 so full of passion. That kind of dedication from an experienced player is something you don’t expect, but it’s amazing when you see it.

The hard work of the coaching staff. People sometimes underestimate how much time they spend preparing tactics, analysing videos, and planning. Fans get angry after a bad game and say, “What is this coach even doing?” but they don’t see the long hours, the nights spent at the base camp, the dedication.
Also, players often play through injuries. A swollen ankle, injections before matches these things are common. Fans only see the 90 minutes on the pitch, not the sacrifice, the pain, the hours of training, the way they sacrifice their health. I wish that was more visible because it would help people appreciate their effort.

Well, yes, football is definitely covered enough. We have a lot of media outlets, a lot of journalists, and club marketing is also reaching new heights. For example, we’re literally creating short cinematic scenes filming and editing them to motivate fans to come to the next game. We’ve got video editors, graphic designers... so many people are involved in the coverage, football marketing, and everything around it.
In Serbia, fans are incredibly passionate, and they expect this kind of content. Without it, there would be a huge gap. So yes, we’re putting in the work, and it’s paying off it really is working well.

Fedor Emelianenko the legendary MMA fighter. He’s a huge friend of Serbia and knows more about our churches and monasteries than many locals. Despite being a fierce fighter, he’s peaceful and it's nice to see how he's spiritual, and devoted to religion and how he talks, like he's writer of books, and nota fighter. For me, it was amazing, and I have so much respect for him.

Well, let’s put it this way in the past 10 years, refereeing in Serbia has been a very controversial issue. Partizan was one of the teams that supported the introduction of VAR, mainly because the club wasn’t satisfied with many refereeing decisions. So Partizan is in favour of VAR, and I support it too. Of course, it does take away some of the passion and spontaneity from the game but on the other hand, it’s better to have it than to lose a match because of a mistake. You’ll always wonder what could have happened if things were done properly. So yes, I’m in favour of VAR. Now, if I’m watching the Premier League or the Champions League just for fun, sure VAR can ruin the vibe a bit. But when it comes to Partizan, a club I live for, and if a bad decision were made that VAR could have corrected, I’d be furious. So when it’s Partizan, I want VAR. If it’s a match I’m just casually watching, I don’t really need it.

Well, you know, everything depends on results. That’s something I’ve learned working at Partizan and in sports in general. When you're getting results, everything is great the coach is the best, the players are the best, the media team is the best, the marketing is the best. But when the results aren’t there, suddenly everything is the worst. So yeah, it all comes down to that. If we get a situation like we currently have in basketball where both of Serbia’s biggest clubs are competing at the highest level, like in the EuroLeague or something similar in football, like the Champions League or Europa League then things will definitely improve. Partizan had a run of six titles in a row, and now Red Star has won eight in a row. It’s not that exciting anymore. If the titles alternated year by year between clubs, it would be much more interesting for the fans and for the media too. Media thrives on competition and exciting narratives. If a club isn’t playing in Europe, it's simply not as engaging for the media. But if we’re in the Champions League or Europa League, the interest is much higher. So I really believe that the future of Serbian sports media depends heavily on how well our biggest clubs perform.

From world football, probably Maradona. He is such an interesting person and, in my opinion, the best player ever. And if we’re talking about Partizan and its history, then definitely Dragan Mance. He was a true club legend who tragically lost his life while heading to a training session. Even now, 40 years later, he’s still remembered and honoured by the club and the fans. I would have loved to talk with him.

Oh, definitely. Especially after big derbies or emotional matches, there are always a few questions you’d love to ask players something that could create a big reaction or moment. But then you pause and realise it might not be appropriate. Football is unpredictable and things can change quickly, so it’s often better to stay professional. I’ve had moments where I just bit my tongue and thought, "Let’s keep this respectful and balanced," rather than letting emotions take over.

Yes, actually! We were playing in the Conference League in Cologne, Germany. At that time, they were a much bigger club than us, and everyone expected them to win. It was their home ground, 50,000 fans in the stadium they had been waiting six or seven years to play in Europe again. I was behind the goal filming for social media when we scored to make it 1–0. The players ran straight toward me to celebrate, and I celebrated with them while filming. But then, suddenly, beer started flying at me from the stands! A few fans ended up even kicking me out of that section because, without realising it, I had celebrated right in front of their ultras. I kept saying, "I’m sorry, I didn’t know!" it was just pure passion in the moment. They told me to move to the other side, away from the ultras. The funny part is it ended 1–0, so that goal really hurt them. I’m sorry if it came off disrespectful, but in the heat of the moment, the emotions just took over. It was wild.

Always try to bring something new something that’s not ordinary. Always try to think outside the box, come up with new ideas, new questions. For me, that’s the most important thing if you want to make a name in this industry. If you’re just following in the footsteps of others and asking the same old questions, like 'What do you expect from the next game?' or 'Are you ready?' it’s pointless. 'Are you ready?' It's a stupid expression. So when you ask a player that, of course he’ll say, 'Yes, I’m ready. I've been preparing my whole life for this, I'm ready.' If you stick to safe, generic questions, sure you won’t make a mistake. But you also won’t stand out or be that successful. Success comes when you take a risk, think differently, and stay creative. And today, it’s also extremely important to be involved in digital and social media. You can’t just be old-school, doing interviews for print only. You have to know how to shoot a video, be in the right place at the right time, post content online, and even figure out how to make something go viral. Journalism is changing and media is evolving every single day.

(laughs) Well, our office is at the stadium, and while we’re definitely not like police officers, sometimes it feels like we are at least to the players. We’re not there to police them, but when we start asking questions, it can feel like an interrogation like shining a spotlight in their faces. And the players don’t love that. So, in a way, yeah, sometimes we do feel like officers.

Exactly! That’s what I’m saying players love to talk on the pitch, but off the pitch? Not so much. So when you’re asking them questions, it really can feel like you’re investigating them or digging for something.